As businesses become increasingly adept at providing a really good user experience but other aspects of web design have come to the forefront in the race for new business. Persuasive techniques are at the forefront of this new wave of innovative design with proven results in increased conversion rates.
We seen that visuals are really important in web design and how they can help to improve the user experience of your site. One of this new trends is the use of infographics. This can help you to inform, engage, or even entertain your website visitors in a visual manner.
But why is that? Why are visuals so important for how we perceive information and why do they have such an impact on the user experience of a website? It’s simple. Visuals deliver the context you need to communicate your messages effectively and fast so the reader won’t get tired and will get curious. We will discuss these techniques in the future but we wanted to make you realise that the web isn’t only about long and boring content anymore.